Most of us do it. You do. I do it. We all do it. We
want it. We need it. We crave it! Some of us do it weekly. Some do it daily.
Some do it 24/7. The addiction is without comparison to anything else we’ve
ever experienced. Come what may, we simply must connect!
Social networking is a phenomenon cultivated from
two forces, people’s innate desire to connect and the technological means to do
so. Granted there are other forces at play but the main two involve our need to
know what’s going on and our ability to power up and find out. Social networks
differ, each with its own purpose, rules and audience; ranging from
professional networking to a virtual party. So, let’s discuss the party…
Imagine you’re having a party. There are no limits
to space or resources. The more people at the party the better. You send out
invites and low and behold people RSVP in droves. You invite school friends you
haven’t seen in years, co-workers (current and former), family and friends. Each
person invited to the party is important to you, or else you would not have
sent an invitation. An invitation means, “Hey, let’s catch up. I’d like to keep
in touch.”
Your guest list grows like an unintended flower
garden. Soon, requests come in to join the party that you didn’t solicit. Sure,
why not? This is going to be one heck of a party!
So, the party is about to begin and people start
arriving. As people enter there’s some small talk covering the typical “what
have you been up to” bases and then each person fades into the crowd to mingle.
It’s a diverse crowd. Not the typical party. This crowd includes people you
know and people you don’t know, people whom you have a professional working
relationship with and people so close you behold them as family.
You walk around and notice some interesting behaviors.
In one corner, an old friend is babbling on and on about cats, dogs and horses.
Some friends gravitate and appreciate the conversation. You smile and move on. In
the kitchen there’s a group sharing family photos and vacation stories. You
leave feeling all warm and fuzzy. As you take a sip of your coveted party
favor, you round the corner and head into the living room.
Standing on the coffee table is old high school
buddy delivering political commentary, sparking aggressive debate. This is
concerning.
Suddenly, other debates break out exposing topics that are
well-known social taboos and soon your party has become a platform of dissension. You notice verbal fists rise up against your party-goers. The party
becomes a free for all and you’re left standing in a room full of insurgence,
fitting for a new age civil uprising.
Wait a minute…I thought this was a party? Why did we
come to this party anyway? Did we join to alienate friends or did we connect
because of an innate desire to unite with those we care about?
Hmmm…is social media really about connection at all?
Perhaps it simply presents an opportunity to be heard. This creates a bit of a
conundrum. When people mingle at the intersection of connection and alienation,
we segregate. We become a fractured society. Social media has then become anti-social.
What a premise. Didn’t this whole thing begin with a party?
